Beautiful, famous and a successful Muslim female celebrity. Noor Neelofa binti Mohd Noor better known by her stage name Neelofa or simply called Lofa by her family and friends. She is a Malaysian actress, television presenter, a commercial model and an entrepreneur. She was born on February 10, 1989 in Pasir Mas, Kelantan, Malaysia. She studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent result. After graduating, she took A Levels for two years at KDU University College.
She participated in the competition Dewi Remaja and won the tittle of Dewi Remaja 2009/10 organised by the Malaysian teen magazine, Remaja. Start from that she started her career as an actress and began to be known in Malaysia. Neelofa stirring up a storm both as an entrepreneur and also as businesswoman. Neelofa was involved in several business which are contact lenses Lofalens, health care product Beautea Slim Pills and Muslim women’s clothing brand Naelofar Hijab.
Naelofar Hijab was coming from a business-oriented family, Neelofa loved fashion so much and had a passion for business so she combined the two and proceeded to set up her own label. She decided to start her business with shawls as her first product and with a small team. She wants to simplify modest fashion, to make shawls more practical and easier to wear . After countless trials and errors, they come up with a design for an instant shawl. Neelofa started selling the shawls through online and bazaars. They launched Naelofar Hijab in 2014. In 3 minutes of launched, Naelofar Hijab sold at RM1.3 Million.
Her business has expanded and Naelofar Hijab is now available in 37 countries, including the US, UK, France, Australia, Saudi Arabia, the United Arab Emirates, Singapore and Brunei. “Naelofar Hijab” also make a collaboration with AirAsia to design hijab for female pilots of AirAsia and AirAsia X. In the beginning June 2017, muslim female pilots from AirAsia and AirAsia X will don the white Naelofar Hijab that is specifically tailored to meet their workday needs.
Air Asia Group chief executive officer Tan Sri Tony Fernandes said that he delighted to welcome Neelofa on board as non-executive independent director. Tan Sri Tony Fernandes also said Neelofa is “super smart, young and independent”. In addition, Neelofa also was listed among the 300 honorees of the Forbes 30 Under 30 Asia 2017. She was one of 10 among 300 honorees to be featured in the magazine.
Naelofar Hijab has achieved sales of RM 50 million in 2015, and as a result doubled from what it seems. Naelofar Hijab has an attractive design and unique. Neelofa also focused on the quality of the scarf to make sure that customer will feel comfortable to wear the scarf. Naelofar Hijab has came out with a drama tie-in product which is Warda collection. They produced Warda collection which was inspired by the character that Neelofa played in Surihati Mr. Pilot. Although the drama has ended, the Warda collection is still selling like hot cakes.
Naelofar Hijab also make aggressive marketing strategies via social media such as styling tutorials and OOTD (outfit of the day) presentation by Neelofa herself. Everyone make her as an idol and buy all of thing that Neelofa wear because they want to be like her. The company also introduce new and exclusive collection more frequently within a year has also helped to boost their sales.
Neelofa also like to share the success of her business to the public through social networking sites like Facebook, Twitter and Instagram belonging. She also had very many followers on her social media and this is actually gives a bonus for her to expand her business.
She also shared a few tips on her success with the public. She said that Each person must had dreams and ambitions to be achieved. Before that, start with a dream and the desire to put to great lengths to get what you want. Neelofa become inspired by all people to be successful like her in a young age. It shows that young age is not a barrier to us to become success and we should work hard to achieve our goals and to achieve what we want.
Triple Production 